Qatari connoisseurs of classic home fashion now have a new must-shop at The Pearl following the opening of the new Ethan Allen Design Centre at Median Centrale. Spanning 1,000sqm, Ethan Allen Doha showcases style and was designed to display hundreds of all-new icons of livable luxury which the company described as "The Next Classics" Shoppers will discover all elements of total home fashion from an array of customisable furniture tailored by hand in Ethan Allen's workshops to rugs, lighting, drapery, and artwork created by artisans from around the world. "Ethan Allen is America's classic design brand," says Ethan Allen Chairman and CEO Farooq Kathwari. "And just as diversity is the story of America, diversity of design is the story of Ethan Allen. Our influences are international and our tradition heritage is built on compromised craftsmanship and classic style," the added. Throughout the new Design Centre, interactive touch screens enable shoppers to explore the beautifully crafted world of Ethan Allen in depth. Professional designers also help clients take the guesswork out of making the best selections, and their services are complimentary. Ethan Allen's partner in the new Deign Centre is Abuissa Holding. "Ethan Allen is an iconic international luxury brand, which means they will feel right at home here on "The Pearl", said Abu Issa Holding chairman Ashraf Abu Issa. During the grand opening, Kathwari and other special guests such as Qatar Chamber chairman Sheikh Khalifa bin Jassim bin Mohamed Al-Thani attended the event.