AIH launches Liwani, the first own concept for men

In the first launch of an own concept for men, Abu Issa Holding has launched Liwani, the latest retail concept catering to men in the Arab World. The brand name "Liwani" draws its essence from the Arabic word "Liwan", which refers to places hosting men and youth as they share ideas and concerns. Liwani is also the first to use interactive services in marketing, making available the iPad and WiFi to have access to the latest in the world of fashion. The boutique features wide fitting rooms and spacious waiting rooms designed to respect the privacy of its clientale.